![]() I also tend to use network provided analytics, which I keep track of manually via Excel or Google Sheets. Sample interview questions and answers How would you handle a negative customer review or comment How do you make something go viral Explain how social. There are third-party tools to help you keep track, so take a look into those. It’s also easier to keep track as you go, as opposed to getting three months down the line then trying to gather the information. Make sure you figure out which metrics matter to you before you put your strategy in place so you can correctly assess whether or not your efforts are working. How will you keep track?įinally - and very importantly - the final question to ask before creating a social media strategy is 'how will you keep track of your progress?' For starters I suggest finding a post management system - my favorites are Hootsuite and AgoraPulse, and is great for free graphics. Here’s where you can revisit your resources and budget, since there are a lot of free or low cost tools that can help you create the content you need.Ī lot of the social media networks have built-in tools (Like Facebook Live and Instagram Stories) that make content creation easier. Now you can move on to figuring out which tools you’ll need to help you succeed. You’ll also want to think about how much of your budget you want to spend on social ads - and even if the answer is none, that doesn’t mean you can’t create wonderful content that your audience will love. Now we’re up to one of the scariest questions to answer before you create a social media strategy - do you have resources or the budget needed to create the content you want? Do you have the necessary resources and/or budget? Take note of the kind of content you’re missing, what you may want your content to look like, and what planned initiatives you’ll need to create content around.ĥ. Once you’ve taken inventory of the current state of your social media marketing you can answer the next question – what kind of content will you need to reach your goals or take your social media strategy to the next level? What kind of content will you need to produce? If you have little interest in Snapchat, but all your target audience is active there, that's where you need to go. Keep in mind, too, that your audience should dictate which platforms you use. Pay attention to your engagement, what networks you’d like to be on (or drop), the quality of your content (images and videos), how consistent you are, etc. With a clear picture of where you are, you’ll have a better idea of what gaps you need to fill, or where you want to go. ![]() What is the current state of your social media marketing?Īuditing where your current social media marketing strategy and presence stands is another important step in creating your social media strategy. The more you know about who your audience is, the easier it will be to create content that bridges the gap between your brand/business and adding value to their lives.
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